Pin It

Every manager, and particularly owner operators, is interested in increasing the profit of the business units they manage.

Profit Savvy has distilled a wide range of advice and methods to enable you to do this and has grouped them into a Menu of the recommended sequence of events so that you can realistically hope to double your profits from your existing business within 100 days.

We call this our "Double Your Profit in 100 Days" Program or DP100 for convenience.

Who is DP100 for?

DP100 is designed to help you optimise an existing business so, if you are are a startup or pre-start-up, this is not for you - except for educational purposes.

Even if you are thinking of exiting your business, it is very likely that its eventual selling price will be some multiple of profit so spending time optimizing your profit can get you a bigger paycheck on exit.

We are not necessarily aiming to  increase your revenue but to streamline what you have and thereby direct more money to bottom-line profit.  Because that is simpler than increasing revenue, it can happen much faster.  It's a good idea anyway because it would be wasteful to first focus on revenue increase if the business was not as efficient as possible already.  That would mean missing out on maximizing the profit from the increased revenue.

If your business has any age and complexity, it will most likely have developed some less productive 'barnacles' on its operation and have a number of 'leftovers' from earlier profit growth drives.

Many of these will be draining money, management attention and probably morale.

Rather than leave them hanging around and diverting energy, our first step is to prune out resource wasters.

Related to that is the value of getting yourself and your team as efficient as possible so as to be able to focus on a future profit growth drive.

In terms of degree of difficulty, we label this Program as "yellow belt" meaning that most managers should be able to work through the process.

Is DP100 even possible?

The natural sceptic in us all is probably a bit affronted at the thought that the business we have been running all this time is even capable of much profit improvement; let alone a doubling.

We can’t tell you how much extra profit you will make from following this Profit Savvy Menu because every businesses’ circumstances will be different.

But let's use a simple case study to demonstrate how all the steps we will cover can add up.

Case Study

Let us assume you have a business turning over $1,000,000 in sales and making a 5% profit before tax which is $50,000.

This means your costs are 95% of the sales or $950,000.

Let us say labour, which is typically 60-70% of costs, is $480,000.

Remaining fixed costs are $235,000 and variable costs are also $235,000.



Assumed improvement

Amount improved

Additional profit %

Product range reduction

5 loss making products out of 20 are dropped from the range saving $2,000 each.



Location reduction

1 warehouse dropped at $5,000 p.a. rent



Variable cost

5% quantity discount on 20% of inputs



Fixed cost

No improvement




1 store man dropped when warehouse closed $30,000



Relieve constraint

Say 10% improvement in production throughput. $100,000 in revenue @ 5% profit margin



Sale surplus capacity

Say 1% of turnover $10,000 less variable costs of $2,350



Inventory run down

Once off improvement of $60,000. Not counted as not repeatable


Improved sales

Say 10% improvement in sales revenue @ 5% profit historically. $100,000 @ 5%



Smarter Pricing

Say 1% improvement in pricing on $1m in revenue








From this realistic example, profit went up by $75,000 which is a 150% improvement over the $50,000 present profit.

Did any of these steps seem particularly difficult?

Might they reasonably been at least identified and started in the first 100 days of DP100?

We encourage you to use this template to estimate your own profit increases from putting this plan into motion.

If the results look promising, you have;

  • set yourself a minimum goal of beating what you have quickly worked out and
  • reassured yourself that it might be possible and therefore worth making the effort to try 

 Ready to give it a shot?

Step Through

There is no specific formula or science to how you can improve your profits or turn around a lagging or troubled business because every one is different.

But the group of techniques that have been collected in this Program will give you some insight into opportunities to dramatically improve your profit.

They are loosely grouped into several written articles and all of them have "A2.X" in the title to clearly indicate their relationship.

Doubling your profit sounds like a very formidable task but even something as simple as increasing your prices by 1% can easily lead to an average of 11% increase in profit according to a study of 1,200 businesses.  Similarly, careful application of the 80/20 Principle and the Theory of Constraints can have quite dramatic impacts on profit.

We have arranged the items in this Menu in the order that we feel flows the best.  You can of course change the order in which you apply these tasks to suit your circumstances but quite often a method of improvement is ideally preceded by some earlier step.  We encourage you to think about following this process before consciously deciding not to.

This Program is about quick ways to improve the profit of your existing business.  In another article (Double your Profit in a Year article) which we call DP365, we discuss how you can continue to grow your profit by growing your sales revenue using your soon-to-be lean, profit maximizing, business model.

To use a medical analogy, DP100 is the equivalent of triage. When a critical patient is first admitted to hospital, staff stabilize them and make the best of what they already have to work with.  This is triage.  Next, the staff work to get the patient onto a path back to full health and well-being.  DP365 is our equivalent to getting your business as healthy as it can be.

No surprise, DP100 means just that.  But when you combine it with our DP365 Program, your profit can grow 400%! 

But wait, there’s more.

Many of your overhead expenses like office space, marketing and IT will not need to double to double your profit and revenue.  For the sake of a demonstration, let’s assume your fixed costs remain the same.  Your profit increase is no longer 400%; it becomes 600%!

Worth investing some time and effort to get these sorts of profit gains?

Double your Profit is a Profit Savvy Menu meaning it is a guide to what is on offer and refers to various Recipes and Tools throughout Profit Savvy when you need a refresher on a topic.

What's Next

As the manager in charge of this process, very little will happen until you, personally, make a start.  This is something that needs to be led from the top and although some of the data collection and analysis might easily be done by a member of staff, you need to be seen to be the main mover behind this project if it is going to get any uptake from your staff.

Later, we point out that most of your staff will not be overly enthused by the exercise.  You will need to be seen to be taking the project very seriously and monitoring its progress very closely.

To monitor, you will need to setup some sort of reporting mechanism whereby all the various tasks can be listed, assigned to one or more individuals along with a time and a relevant target like money saved, where possible.  This then needs to be monitored by yourself and others on a regular basis.  Fortunately, there are several simple software packages for both desk tops and mobiles that allow you to manage this sort of project with transparency so that everybody can contribute and see the results.  A simple Google Sheets spreadsheet will also do the job well and can be shared around the business.

As we said at the start of this article, it is about quick ways to improve your profit.  In another article, Double your Revenue in a Year, we discuss how you can continue to grow your profit by growing your sales revenue using your now lean, profit maximizing, business model.

The next step is yours!

All of Profit Savvy's resources are in a constant state of updating and expansion as new management insights become available.

You can revisit this Program at any time in the future to see if there is new inspiration to improving your business.

In any case, you might want to redo the DP100 Program every few years to scrape off any new 'barnacles' that might have become attached.

Good Luck!

A Disclaimer

We don’t know your business and its environment so we can only offer general advice on what might assist you to grow the profit for the business you presently have.  You should always seek professional advice on specific matters only discussed in general terms here.

As discussed above, we cannot guarantee results in just 100 days as we do not know your particular circumstances.


DP100 is divided into several articles to be more accessible for you.  These are;


There are several well-known books that can assist you on your path to doubling your profits.  Ones that we are familiar with, and recommend, follow:

"Double Your Profits in 6 Months or Less", Bob Fifer, Harper 1994.  Although this book was published quite a few years ago, its advice is timeless and it remains on a very popular list of books.

"The Successful Boss’s First 100 Days", Richard Koch, Financial Times, 1994.



Pin It