Metrics for Profit
Metrics is the family of measurement tools that a business puts together to provide feedback on its position on what ever factors it chooses to monitor. The most common is the humble profit and loss bookkeeping. One of the most sophisticated might be something like measuring your e-commerce performance with Google Analytics. There is an old saying that "what gets measured, gets done"; referring to the fact that staff who know something is being measured and evaluated, will try to see it goes well.