5 Whys Meets Sales Funnel
The sales funnel concept refers to the process of tipping sales "leads" into the top of a "funnel". They then progressively move through the sales process ideally converting them to a sale at the bottom of the funnel.
The 5 Why technique is a method of working our why something is not working or has gone wrong. As there is a great deal of uncertainty in the Sales Funnel process, applying the 5 Whys to sort through the unknowns can be useful. yellow belt