Sales and Marketing

Profit comes from Revenue.  Revenue comes from Sales.  Increasing sales means working on your type of customers, pricing and value and the sales process or the elements in your sales funnel.   


Customers buy according to their assessment of value.  Value is different with different customers.  See how to build value for your target customers.

Selling to a customer is a journey or process from before they even know about you until they purchase; and preferably return again and again to purchase.  We use the common phrase "Sales Funnel" for this journey and list our relevant information articles under this heading.

Not all customers are worth chasing!  In fact, working with fewer customers can dramatically boost your profits.  Finding and focusing on these best customers are covered here.

Sales over the Internet is a booming industry.  This collection of articles gives you useful tips on how to take advantage of Internet sales opportunities.