Plan/Do/Check/Adapt (PDCA) Cycle
The business world is full of uncertainty. Many managers cross their fingers, build the planned addition to their business or their start-up then launch it and pray. The most common outcome from this approach is - failure or, at best, mediocre success. Starting with the auto industry and then moving to the start-up industry, smart managers are dramatically reducing their risk by doing a series of experiments that let them "fail fast" and cheaply if their idea does not have legs. This approach, substantially speeds up the migration to a profitable new avenue for the business. This is a Yellow Belt (Introductory) article.