Tips for Email Marketing in 2019
While new methods to market products or services are coming out constantly, email marketing has stood the test of time.
Email marketing has a history that dates back decades and it shows no signs of slowing down.
However, not every company or organisation does it right. Many companies struggle with email marketing and cannot seem to get the same benefits or open rates as other companies.
With that in mind, this article is going to look at a few different tips for improving your email marketing efforts this year...(more here)
Why Your Business Needs SEO Marketing Right Now!
Don't Get Lost on the Web
According to a recent study by Forrester Research, more than 90 percent of us turn to search engines like Google and Bing to find products and services.
No wonder so many businesses are rushing to invest in SEO marketing.
In order to bring those who are searching for solutions to your website, you first need to attract the attention of search engines.
And there are two distinct ways to do this:
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Read on to find out how...(more here)
How Simon Sinek's TEDx Success Made Him Think Deeply About Trust
In today's climate, trust is becoming a significant factor in business.
In 2009, Simon Sinek gave the talk “How great leaders inspire action” to an audience of 50 people in a small room at TEDxPugetSound.
It quickly became the second most-watched talk on TED.com. But his talk had an unexpected side effect too.
“As the view count on my TEDx talk grew, the demand for finding one’s ‘Why’ expanded. That, in turn, created a greater demand for me, and played a significant role in catalyzing my career,” Sinek says now, five years later.
“As demand for me grew, I started to meet people who told me things that resonated with me—they’d tell me their ‘Why’. And for that reason I was drawn to them.
But some of them didn’t want to be my friends or share my cause. They only wanted something from me. Ultimately, I didn’t know who to trust.”
Suddenly, Sinek felt compelled by the questions: how do we know who to trust? And how can communities foster trust as an intrinsic value?...(more here)
5 Marketing Trends to Pay Attention to In 2019
“What do you think is going to happen with marketing in 2019?”
The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world.
The more you can plan ahead, the better equipped you feel to manage those changes when they happen.
Here are some mid year thoughts (2018) about what you need to keep an eye out for in 2019....(more here)
Search Engine Marketing Channel
If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google.
Once there, you can encourage them to engage with you further.
The process of getting eyeballs to your website via search engines is known as "Search Engine Optimisation" or most commonly as "SEO".
Click through to get the link to a 54 page free PDF on SEO....(more here)
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